She said many of her customers feel the vintage look of dresses such as those made by Pinup Girl Clothing can be classy but still sexy. “Some women don’t feel comfortable showing off certain body parts.” “Nowadays we find a lot of things in fashion are really small and really short,” said Candace Rosales, assistant manager of the chain’s San Francisco store. The 1950s look is popular at Tatyana, a collection and retail chain founded by Tatyana Khomyakova, who previously designed the Bettie Page Clothing brand.
#PINUPGIRLS CLOTHING FULL#
That’s because a full circle skirt flatters just about any body shape. Byrnes made sure she included larger sizes in her merchandise. The website and the fashions were perfect for the woman who loved the more ample skirts popular in the 1950s or who loved vintage styles in modern-day fabrics with a little spandex. The second year, revenues rose to $28,000. To beef up sales, she started selling third-party jewelry, accessories and shoes to go with her online styles. Byrnes said her capital outlay was $6,000. That first year as an online company was tough. “People could select a style, a fabric from 50 selections and then put in their measurements for bust, waist and hips,” said Byrnes, sitting in an office above the factory and wearing bright-blue capri pants with a 1950s-style short-sleeve white blouse knotted at the waist. By this time, she had six seamstresses working for her. Think dresses with full-circle skirts and tight waists, wiggle dresses, and capri pants.
Things and ideas kept expanding to the point that in 1999, Byrnes decided to launch a website that took custom orders for the 1950s-era styles so cherished by the Rockabilly culture. Then it was on to clothes for herself and her friends. With the machine and a few rudimentary sewing lessons, she started creating childrenswear for her recently born daughter, Milena. In 1996, Byrnes was given a sewing machine that had been bought at a Liberace estate sale. I took my love for vintage and made it into a company.” “When I went to the prom in 1986, I wore a vintage dress. “I’ve always worn vintage fashion,” said Byrnes, who shuns job titles but does call herself the “Supreme Overlord” of the concern. The company produces clothing that takes its cues from the 1950s and 1960s, which has helped it grow from a small cottage industry started by Laura Byrnes in her living room to a $10 million venture celebrating its 15th anniversary.
Rows of garment workers adroitly shape the yards upon yards of yellow, red and polka-dot cloth into dresses, skirts, tops and pants for Pinup Girl Clothing. Inside a sewing factory in South Central Los Angeles, mounds of colorful fabric are piled high as the buzz of sewing machines punctuates the air. FULL CIRCLE: A popular silhouette from the Pinup Girl Clothing line
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